Mob Wife Fashion Trend And The Sopranos 25th Anniversary

Fashion Trend

In 2024, a new fashion wave sweeps through TikTok, departing from the "Quiet Luxury" trend. Inspired by "Succession" and now fueled by another TV series, the "Mob wife Fashion Trend aesthetic" rises. HBO's 25th-anniversary celebration of "The Sopranos" on TikTok boosts this trend, featuring snappy recaps of all 86 episodes. The revival not only reels in fresh viewers but also delights long-time fans, spotlighting the audacious fashion of characters like Carmela Soprano and Adriana La Cerva. Think big hairstyles, catsuits, animal prints, extra-long nails, fur coats, and heaps of gold jewelry.

What Is The 'Mob Wife Fashion Trend Aesthetic'?

The basic iteration involves donning an all-black outfit topped with a fur coat—whether real or faux. But proponents insist that the look is incomplete without the right demeanor. Devotees of the style add high-volume hair, red lipstick and nails, and oversized sunglasses that could double as windshields.

For instance, on TikTok, many seek inspiration from fictional mob wives, like Edie Falco's portrayal of Carmela Soprano on "The Sopranos." Users share images of Falco sporting long hair, French tips, and lip-syncing to scenes of her spats with James Gandolfini's Tony Soprano. Others reference Drea de Matteo's Adriana La Cerva from "The Sopranos" and Lorraine Bracco's Karen Hill from "Goodfellas."

Historical and Cultural Roots of the Mob Wife Fashion Trend Aesthetic

Why this has become a viral phenomenon is the question. According to Rebecca Bauman, PhD, an associate professor of Italian at the Fashion Institute of Technology, the trend is "embracing an exaggerated version of trends that are not only accepted in the mainstream but are in some cases even celebrated as the pinnacle of high fashion." Bauman, who previously investigated the relevance of mafia fashion in popular culture in 2022. Bauman continues, "The materials, patterns, and silhouettes of fashion houses like Versace and Dolce & Gabbana, which have their roots in Southern Italian aesthetics, are the same ones found within the mob wife aesthetic."

Where Is This Coming From?

Fashion Trend

Speaking of “The Sopranos,” many users on the app think that HBO started the trend of tying it in with its massive promotion for the 25th anniversary of the show’s premiere. Some, like Ms. Arcuri, believe that TikTok’s obsession with mob wives responds to the sometimes-advanced minimalist perfection found on visual social media platforms. The previous year saw the “clean girl aesthetic” rise, emphasizing understated signs of wealth (think beige pullovers and neat updos).

Some Essentials

The current fur coats, animal prints, and heavy accessorizing with chunky rings, belts, and gold bracelets all indicate the mob wife fashion trend. In addition, TikTok has been spreading popular makeup to go with the look, which includes voluminous hair, dark red lips, heavy eye makeup, and fake eyelashes. There are videos about aesthetics on TikTok that have over 160 million views. Mob Wife adopts a completely different strategy from the quiet luxury trend of the previous year, where wealth was concealed by understated clothing. The essentials are as follows:

1. A Fur Coat

Any "mob wife" outfit starts with a gorgeous fur coat, which should be faux fur. Numerous forms and designs are suitable, such as large, in natural hues, belt-cinched, maxi length over mini, or leopard print.

2. Animal Prints

"Mob wives" have a strong preference for leopard and other animal prints, often wearing them together. At their Fall/Winter 2023 fashion show, the Danish brand Rotate showcased how to master this style. The brand's designers, Thora Valdimars and Jeanette Friis Madsen, dressed celebrity Lisa Rinna in outfits featuring mixed prints, including an animal-print faux fur coat with a leopard-print lining. Known for their Sicilian roots, Dolce & Gabbana are often credited with pioneering the mob wife trend. For their Spring/Summer 2024 collection, they presented a headscarf and a waterproof trench coat, both in leopard print.

3. A Catsuit

Wearing a stylish catsuit underneath a fur or leather coat is the ideal all-in-one outfit. Black lace, loud prints, and a lot of embellishment are appropriate. Wear large, shaggy boots or towering heels as an accessory, as seen at Leonard FW23.

4. A Black Leather Dress

Adding a black leather dress with a midi length is also essential. Its silhouette should be slender; a side slit is not necessary. Leather can be pressed into a crocodile pattern or left smooth. Garnishings like grommets and zippers are appropriate.

5. Accessories

Sunglasses and purses are must-have designer accessories for the mob wife look, especially those with an oversized logo.

6. Gold Jewelry

Put on as many gold bracelets, necklaces, and earrings as possible.

How TikTok's 'Mob Wives' Are Fuelling the Resurgence in Fur?

Fashion Trend tony

The mob wives' fashion, defined by opulent fur coats, lustrous leather pants, perfectly styled hair, animal prints, and chunky gold jewelry, revitalizes the fur trade. The 25th anniversary of HBO's mafia-focused hit show "The Sopranos," the start of a colder domestic winter, and a growing interest in fur among younger consumers have all contributed to the trend's rise.

Characteristics of the Mob Wife Fashion Trend Style

How did this specific look come to be associated with the mafia? Social media use, youth culture, and gangs have all been studied by Professor Ariadna Fernández-Planells, PhD. She claims that "gang members' lifestyle and fashion choices represent and reflect power." "In contrast to the more traditionally subdued form of dress that has been considered appropriate for American men, especially in the workplace," Bauman says, "he embodies a kind of flashy, audacious embrace of fashion sense."

That may help explain why, when characterizing the poster girl of this aesthetic, some content creators mention a "do-not-mess-up-with-me" mentality in addition to wardrobe essentials like fur coats, items with animal prints, and high heels. They argue that energy is just as important as style.

Is This Real?

TikTok's "aesthetic" trends usually look like this: Give a well-known fashion trend—such as wealthy elderly ladies dressing in cardigans—a catchy new name, like "Coastal Grandmothers." Many people in this situation dress like "The Sopranos" did 25 years ago, and some complain that their style has been turned into a "trend." It's unclear how many people outside of that group will adopt that clothing style after a chance discovery on TikTok.

The "Mob Wife" Fashion Trend Is Reviving the Bold Glamour of the 1980s

In a video that has received over a million views, TikToker Abbey Sadleir said, "Thank God, I drank far too much for a clean girl. Clean girl aesthetic is out." "Just martinis will do. Old-fashioned fur coats. It's conduct befitting a boss."

Women of all ages attempted to imitate Hailey Bieber and Sophia Richie's "stealth wealth" look with sleek hairstyles, subtle, glowing makeup, and neutral-colored apparel during last year's "clean girl" viral beauty trend.

However, in recent weeks, people on social media have dubbed it "mob wife winter." They embrace the bold glamour look characterized by big sunglasses, furry hats, animal prints, voluminous hair, smokey eyes, and a red lip.

The 80s and 90s saw the rise in popularity of a look influenced by characters such as Carmelo Soprano, Elvira Hancock from "Scarface," and Karen Hill from "Goodfellas." However, it has quickly returned as more and more women are using TikTok to share videos of themselves looking like the best "mob wives."

Numerous celebrities, such as Jennifer Lawrence and Dua Lipa, have been spotted wearing looks reminiscent of "mob wives." Lauren Sanchez, the fiancée of billionaire Jeff Bezos, gained attention earlier this week when she showed off her "mob wife" attire—a sheer black lace dress—while celebrating the billionaire's 60th birthday in Europe.

The Mob Wife Aesthetic and Media Representation

Fernández-Planells notes that the media frequently shapes gang myths, stereotypes, and conventions worldwide. Hence, it makes sense that, occasionally, mob members become symbols in the media. In particular, certain characteristics of Italian mafias draw viewers to their depictions in popular culture.

Mafia Narratives and Cultural Aspirations

According to Bauman, the mafia has frequently been seen as a manifestation of ideals central to the American dream, particularly about individualism and the amassing of material wealth. The mafioso is an immigrant from a poor background who rises to power and financial success through sheer force of will, cunning enemy maneuvering, and boldness.

This is also the reason why other minority groups have frequently embraced mafia narratives as a kind of success model in a nation that has, at times, been antagonistic toward them. In addition, particularly due to Coppola's The Godfather, the mafia presents an image of an old-fashioned ethnic identity based on principles like loyalty, family, and honor.

Is There Deeper Meaning?

Like stealth wealth aesthetics and clean girl styles, the mob wife look emphasizes ostentatious symbols of wealth. Still, this time, those typically associated with the nouveau riche—especially those whose riches were acquired through breaking the law.

Controversies And Criticisms

It might be incorrect to equate this trend with female empowerment. Critics and detractors of the mob-wife trend point out that most patriarchal mob structures objectify and commodify women, both real and made-up. The traditional view of the mob wife is not one of romanticism. According to Bauman, the mob wife has always been mocked for being tacky and stereotypical because, despite having access to illicit wealth, she still looks "cheap" due to her over-accessorizing and emphasis on vivid colors, animal prints, and long hair.

Fashion Trend

Fueled by the 25th anniversary of "The Sopranos" and social media sites like TikTok, the mob wife' aesthetic has returned, reflecting a larger cultural shift towards embracing more vivid and conspicuous styles. This trend offers a more daring and vibrant fashion statement than the previous "quiet luxury" and "clean girl" aesthetics, fusing nostalgia with audacious displays of wealth and power. It has spurred interest in faux fur and animal prints but also raises significant concerns about the romanticization of criminal life and the implications for female empowerment. It will be interesting to see how this trend affects future fashion narratives as it develops.

May Art Show Roundup in New York

Demi Dubois-Moreau • Apr 25, 2024 •
7 min read

Western Fashion and Baseball Caps: Some Looks From Coachella Weekend One

Demi Dubois-Moreau • April 19, 2024 •
3 min read

art shows in New York

5 Art Shows to Attend this Spring in New York

Abigail MacFadden • April 10, 2024 •
5 min read

The Taylor Swift of Painting

Abigail MacFadden • April 1, 2024 •
3 min read

The Whitney Biennial
The Real Thing is Coming Back

Abigail MacFadden • March 15, 2024 •
3 min read

Exhibition Review: Fashion on the Move

Jocelyn McEvers • March 13, 2024 •
3 min read

Runway Trends: Paris Fashion Week Fall / Winter 2024

Jocelyn McEvers • March 9, 2024 •
7 min read