The National Football Wives Association Sets the Tone for Super Bowl LX With an Elevated Pre-Game Experience in San Francisco

San Francisco, CA — February 6, 2026 — As Super Bowl LX energy swept through San Francisco, the National Football Wives Association (NFWA) opened the weekend with intention, elegance, and community through the NFWA Lounge—an invite-only pre-game shopping and lifestyle experience hosted at the iconic Barbarossa Lounge in the heart of North Beach. More than a traditional Super Bowl event, the NFWA Lounge was designed as a gathering space where women connected through fashion, wellness, and shared experience. Set against Barbarossa’s historic architecture and moody luxury interiors, the evening welcomed NFL wives, league affiliates, executives, media, and cultural tastemakers for a night that felt both celebratory and deeply personal.

From the moment guests arrived, the Lounge unfolded as a curated journey. Complimentary cocktails and refined light bites flowed throughout the space as attendees explored immersive brand activations, engaged in meaningful conversation, and embraced a slower, more intentional pace ahead of football’s biggest weekend. Powered by Stapled Events, The Mackie Firm, and Black Salt Creative Agency, the NFWA Lounge reflected the organization’s mission to foster connection, amplify women’s voices within the NFL ecosystem, and create experiences that extend beyond the field.

A defining feature of the evening was the Style Suite powered by the Pre-Game, a thoughtfully designed shopping environment showcasing game-day ready luxury fashion and beauty brands including Voes & Co, Born to Roam, FGM Bespoke, Slavine Store, and Nabaya Beauty by Margo. The suite blended elevated retail with Super Bowl culture, offering guests exclusive access to emerging designers and personalized styling moments. Fashion Stylist Ariel Tinsey led complimentary luxury styling consultations, guiding guests through an intimate approach to dressing that balanced sophistication with sport driven sensibility. The result was a seamless fusion of fashion, identity, and confidence, an experience that resonated deeply with the women in attendance.

Complementing the style experience, the NFWA Lounge featured a dedicated Wellness Corner that invited guests to reset and restore. Activations included wellness experiences curated by Clean Living Magazine, B12 shots by InnerEssence Health, aura readings, deep-tissue massages by Livi Love, henna tattoos, and additional experiential offerings that reinforced the evening’s holistic approach to well-being. The experience was elevated through the support of title sponsors NFL Women’s Community, NOVA NYC Inc., Snapback Returns, Orchid Labs, and Regency on the Lake, with culinary hospitality provided by George Fine Catering Events, whose offerings added warmth and refinement to the night.

The NFWA Lounge welcomed a dynamic lineup of NFL wives, board members, and hosts representing teams across the league, including Amber Staples, Alexis Jones, Maria Hickman, Mahsa Hankins, Michelle McElroy, Brooke Mackie, Briante Maroney, and Alison Gore. Event hosts Jassi Harris, Danielle Landry, Hailey Williams, Shauntrell Pender, Maddie Stoll, Chelsie Gallimore, Sherée Lanihun-Anderson, and Sierra Worley helped guide the evening, while VIP attendees Alise Coleman, Ariella Montgomery, and Alyssa McKenzie added to the powerful collective presence.