From the Playbook to the Boardroom: How Elite Athletes Transition to Business Success

At the Milken Global Conference in Los Angeles on May 4, 2024, four titans of sports and business gathered to address one of the most challenging transitions in modern career development: moving from elite athletics to entrepreneurship. Moderated by legendary sports journalist Jim Gray, the panel featured NFL icon Tom Brady, basketball legend Shaquille O’Neal, Authentic Brands Group founder and CEO Jamie Salter, and EMED chairman Michael Ferro.