In 2009, Chen made the bold decision to return to Shanghai and establish her eponymouscouture brand. The timing proved fortuitous, coinciding with China's emerging appetite forsophisticated luxury fashion with cultural relevance. "When I went back to China to Shanghai, Istarted working with some of the most successful women in China—entrepreneurs, politicians,celebrities," Chen explains. "Something that really struck me was that they didn't know how tobe stylish. They were very successful already, but to be an attractive woman was such a dificultthing for them."

This observation became the catalyst for Chen's mission: to help successful Chinese womenexpress their accomplishments through refined elegance. "I studied in New York because ofgolden age movies," Chen elaborates. "I fell in love with those movie stars—my ideal version ofa woman: beautiful and powerful." This vision of feminine strength and sophistication permeateseverything she creates.

As an auteur of couture craftsmanship, Chen has developed an aesthetic that honors bothEastern and Western traditions while creating something entirely original. Her "Around the Worldin 80 Dresses" initiative exemplifies her role as a cultural ambassador, taking her designs toTasmania, Kenya, Japan, and Europe to introduce modern Chinese style to global audienceswhile maintaining its cultural essence.

Perhaps most remarkably, Chen has cultivated a passionate community known as the "GCgirls"—a dedicated following who don't merely wear her clothing but embody the lifestyle andphilosophy behind the brand. These women organize trips together, creating uniqueexperiences that blend fashion, photography, and cultural exploration. One GC girlenthusiastically described their recent expedition to Egypt, showcasing elegant photographs ofherself wearing haute couture gowns against the dramatic backdrops of pyramids and desertlandscapes—a testament to how Chen's designs transcend mere clothing to become vehiclesfor cultural connection and artistic expression.